Dr. Mike McCormick

EXPERT IN
CANNABINOIDS, CANNABINOID RECEPTORS & TESTING
 
Dr. Mike McCormick is a cannabis scientist and educator residing in San Diego, California. He earned his Ph.D. in chemistry at M.I.T. and studied cannabinoid receptors as a postdoctoral associate at The Scripps Research Institute. Following his postdoc, Dr. Mike spent four years as a technical advisor to corporate law firms obtaining patents on pharmaceuticals.
 
He is an author on over a dozen scientific articles including publications in Nature, Biochemistry, and proceedings of the National Academy of Sciences. Within the cannabis industry, Dr. Mike focuses on developing next generation products, methods, and educational content. 
 
He is currently the Chief Science Officer of Definitiv Inc., a nascent cannabis testing laboratory, and a member of the Advisory Board to On The Green CBD, a wellness product supplier for the golf and spa industries.
 

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Joanne Berry

EXPERT IN
SPA & WELLNESS  
 
Joanne Berry brings over 25 years of professional international experience to the luxury and medical spa industry.
 
Joanne’s positions have focused on business management and education in many different segments of the spa industry including, cruise ships, multiple day spas, resort/destination spas and medical spas.
Joanne has conducted extensive training and product seminars, including training over 400 staff in all aspects of spa treatments and customer service while serving as the Education Manager with Steiner in San Diego. She also gained broad operations management experience overseeing spa services on 125 cruise ships. In addition, she also has a successful sales background with a history of consistently increasing sales and revenues. 
 
Joanne substantially increased revenues as the Spa Director of La Jolla Spa MD. La Jolla Spa MD was awarded Medical Spa of the Year by American Spa Magazine under her leadership as Director of Spa Operations.
In 2006, Joanne launched Spa Remedies, sharing her years of industry experience with others. Since launching Spa Remedies, she has travelled extensively and is highly regarded in the area of spa education, spa operations, and spa management. She is also an experienced presenter and public speaker with noted conference speaking engagements at the Aesthetic Medical Conference, Santi Spa Conference, and the Professional Beauty conference in the UK. 
 
Joanne’s technique concentrates on gaining a full understanding of the day to day operations of the spas she has the opportunity to assist. She ensures that every client has the best experience possible. Focusing on client care, retail, spa operations, training of staff and customer service, Joanne brings to her clients a wealth of customized knowledge to implement into their own spa ensuring client success and customer satisfaction.
 

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Scott Cranfield

EXPERT IN
SPORTS PSYCHOLOGY & BIO-MECHANICS 
 
Scott Cranfield, one of golf’s most respected coaches, has been awarded PGA Master Professional status. The 44-year-old from Essex joins an exclusive club that includes one of his early mentors, Denis Pugh, and the world-renowned Pete Cowen and David Leadbetter. 

The accolade, awarded by the PGA’s Accreditation of Professional  Achievement and Learning (APAL) panel is another highlight for Cranfield, who has established golf academies in the UK, Spain and Poland and reveals that his frustrations as an aspiring young pro helped shape his coaching philosophy.

“I have always been driven by learning, trying to find out how human beings learn particularly in relation to golf,” says Cranfield, who has written dozens of coaching articles, two books and is a speaker on the international conference circuit.

Cranfield first caddied for his father and his love of the game was nurtured as a teenager at Orsett and Chigwell Golf Clubs, where even borrowing his mum’s car to light up the driving range as he hit endless balls.

He admits, however, that his quest for perfection proved bad for his game.

“I wanted to play on Tour and thought that the route to achieving that was to practice as hard as I could to get technical perfection,” he says. “I could hit the ball extremely well but I had unrealistic expectations of how I should play the game.  “I had the belief that if I was the best player I should not be making mistakes. I had a low tolerance of myself. It was too much, it became obsessive which was damaging from a playing perspective, although later it became beneficial from a coaching perspective."

In 1991 he became head pro at Stapleford Abbotts before setting out on a full time coaching career, with the highlight helping Per-Ulrik Johansson at the 1997 
Ryder Cup at Valderrama.  Cranfield remains passionate about coaching and is always exploring new ways of improving his knowledge.

“I think in coaching the shift has gone from searching for the perfect golf swing and achieving the perfect technique to playing the perfect game,” he says. “There is much more emphasis on individual styles and looking at individuals to see what we can draw from the individual person to help them improve.

“The golf coaching industry is becoming much more holistic, exploring different areas of psychology and bio-mechanics. What is important is understanding how people learn, that is what has been missing.”

The PGA Master Professional award is the highest accolade members can achieve and is given to PGA members who have made a significant contribution to the development of golf.
 
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Lynelle Lynch

INVESTOR  ENTREPRENEUR 
 
As an advocate for the arts and education, dedicated philanthropist and active business leader, Lynelle Lynch believes in the power of perseverance, tenacity and giving back.
 
She balances her philanthropic time between the Beauty Industry, humanitarian causes and the Arts. One of her earlier starts in San Diego was with the Junior League where she partnered with Kristi Pieper to launch the Volunteer 10 Connection partnering Channel 10, the United Way and the Junior League to publically raise the awareness of volunteer opportunities in San Diego!
 
Her passion for the arts started in the early 2000’s as she joined the board of trustees of the La Jolla Playhouse. She currently serves as Chairman of the Board for the 2019 year, a role that she previously held from 2014 – 2016. Lynelle is very dedicated to the mission of being a safe harbor for the unsafe and surprising new work. Today, the Tony award winning La Jolla Playhouse continues to attract and capture the hearts and minds of the nation’s most talented performers, thoughtful theatre critics and adoring patrons.
 
In addition to her service and leadership in the arts community, Lynelle took the leadership role for a chain of beauty and wellness academies in 2006- a business her husband had owned for years. Within a decade Bellus Academy emerged as the top academy in North America as recognized by the prestigious Intercoiffure Award. Lynelle’s leadership inspires staff and students to achieve their personal best. Over the past 10 years, Bellus Academy team members have placed in the nation’s most prestigious competitions.
 
As a member of the business community, Bellus Academy was also honored with the San Diego Regional Chamber of Commerce Small Business Award in 2017. For two consecutive years, Bellus Academy has received California’s highest honors for community service in the career and college post-secondary school category. The school earned the “Gold” award in 2017 and the “Silver” award for community service in 2018.
 
Recognizing that beauty touches everyone’s life – she was challenged with the low perception of the career. This was the catalyst that drove Lynelle to unite the Leaders of the professional industry to pay their success forward and she created the Beauty Changes Lives Foundation. To date they have raised over $6 million and given away $2.5 million in scholarships with the mission to elevate the perception of the career in beauty as a first choice career. In addition to the foundation, Lynelle is passionate for the trade colleges and serves on 3 of the national boards for higher education advocating for quality education, where she is a frequent author and contributor.
 
Lynelle also has a heart for helping families and children supporting her husband Bill Lynch with the Lynch Family Foundation and his passionate commitment to the Child Sex Trafficking cause by focusing on supporting victims and elevating the awareness of the tremendous harm this industry is creating for the future of our communities.
 
Closer to home, Lynelle recently accepted a position on the Board of Trustees for the Foundation of San Diego Zoo Global and the La Jolla Music Society. She looks forward to serving and supporting their mission.