OTG ADVISORY BOARD

 

A qualified massage therapist, aromatherapist, esthetician, and nail tech Joanne Berry is a jack of all trades. Her true passion, however, is as a professional educator. Her career path has involved teaching others and supporting brands by offering high-quality education to spa and wellness facilities all over the world covering product knowledge, specialized treatments, techniques, and bespoke-designed treatment offerings.

She founded "The Wellness Education Hub" to fulfill the demand for her style of high-energy, high-quality training across the U.S. and internationally. Dedicated and incredibly passionate about contributing to the industry that she loves, Berry has worked hard to learn all facets of the industry, so she can approach education with a well-balanced and knowledgeable approach.

For nearly three decades, she has shared her skill set and knowledge with audiences around the world on cruise ships, in spas, resorts and wellness facilities. Engaging people with her enthusiasm, humor, and own love of learning, she inspires those around her to continue advancing their skills.

She was awarded the “Women in Wellness Educator & Trainer of the Year 2018” in the USA by American Spa Magazine, voted for by her peers and is the Vice Chair of the Women in Leadership Initiative through the Global Wellness Institute. She also serves as a Global Educator for Christine Clinton Cancer Care specializing in Oncology Esthetics and Massage.

 

 

 

Scott Cranfield, one of golf’s most respected coaches, has been awarded PGA Master Professional status. The 44-year-old from Essex joins an exclusive club that includes one of his early mentors, Denis Pugh, and the world-renowned Pete Cowen and David Leadbetter. 

The accolade, awarded by the PGA’s Accreditation of Professional  Achievement and Learning (APAL) panel is another highlight for Cranfield, who has established golf academies in the UK, Spain and Poland and reveals that his frustrations as an aspiring young pro helped shape his coaching philosophy.

“I have always been driven by learning, trying to find out how human beings learn particularly in relation to golf,” says Cranfield, who has written dozens of coaching articles, two books and is a speaker on the international conference circuit.

Cranfield first caddied for his father and his love of the game was nurtured as a teenager at Orsett and Chigwell Golf Clubs, where even borrowing his mum’s car to light up the driving range as he hit endless balls.

He admits, however, that his quest for perfection proved bad for his game.

“I wanted to play on Tour and thought that the route to achieving that was to practice as hard as I could to get technical perfection,” he says. “I could hit the ball extremely well but I had unrealistic expectations of how I should play the game.  “I had the belief that if I was the best player I should not be making mistakes. I had a low tolerance of myself. It was too much, it became obsessive which was damaging from a playing perspective, although later it became beneficial from a coaching perspective."

In 1991 he became head pro at Stapleford Abbotts before setting out on a full time coaching career, with the highlight helping Per-Ulrik Johansson at the 1997 Ryder Cup at Valderrama.  Cranfield remains passionate about coaching and is always exploring new ways of improving his knowledge.

“I think in coaching the shift has gone from searching for the perfect golf swing and achieving the perfect technique to playing the perfect game,” he says. “There is much more emphasis on individual styles and looking at individuals to see what we can draw from the individual person to help them improve.

“The golf coaching industry is becoming much more holistic, exploring different areas of psychology and bio-mechanics. What is important is understanding how people learn, that is what has been missing.”

The PGA Master Professional award is the highest accolade members can achieve and is given to PGA members who have made a significant contribution to the development of golf.